Single-query tuning versus workload tuning decides whether one fast victory becomes a durable performance improvement.
Your Second Skill Was Never a Parachute
Your second skill was never a parachute, and the proof is six hundred years old. The Black Death wage laws of 1349 explain what is happening to our careers.
Beautiful T-SQL Queries: Three Could Delete the Company
AI writes genuinely beautiful T-SQL queries. Aligned, aliased, commented. Beautiful has never meant correct, and three of these could delete the company.
Tech Conferences Are Worth It. The Sessions Are Not.
Tech conferences are worth every hour I have given them, but the sessions are not. So here is the program for a conference that does not exist.
AI Slop: The Literary Offenses of the Machine
How to spot AI slop, discovered the hard way, over four hundred entries, in a dressing gown, at two in the morning, and ending in a place I did not care for.
Validating AI-Generated Index Recommendations
Validating AI-generated index recommendations is the step between a persuasive script and a change you can defend in production.
Cost Optimization That Never Reaches the Invoice
SQL Server cost optimization has a problem nobody puts on the slide. The savings are real, and none of it reaches the invoice.
SQL Server slow? Let's fix it together in about four hours.
In my Comprehensive Database Performance Health Check, you share your screen, I guide you, and we fix your biggest performance troublemakers. No passwords. No remote access.
You keep every script, and the know-how to fix it yourself next time.
Want your whole team to learn it?
My Practical Workshop has no PowerPoint, just live demos. My AI Enablement Workshop shows your team where AI saves hours, and where it quietly costs them.
Over 400 customers have worked with me this way, and not one shared a password. See all consulting options.
Who We Are
Pinal Dave is an SQL Server Performance Tuning Expert and independent consultant with over 24 years of hands-on experience. He holds a Masters of Science degree and numerous database certifications.
Pinal has authored 19 books and 125 Pluralsight courses. To freely share his knowledge and help others build their expertise, Pinal has also written more than 5,800 database tech articles on his blog at https://blog.sqlauthority.com.
Pinal is also a CrossFit Level 1 Trainer (CF-L1) and CrossFit Level 2 Trainer (CF-L2).
Nupur Dave is a social media enthusiast and an independent consultant. She primarily focuses on the database domain, helping clients build short and long-term multi-channel campaigns to drive leads for their sales pipeline.
Shaivi Pinalkumar Dave is a book author and a women’s artistic gymnast.

