We all know the value of information in our lives. Whether it’s a personal decision or a business initiated one, people need it. But the question is: who is to make the distinction between data and information? We all come across a whole lot of data daily, that may be significant or not. We filter what’s required and forget about the rest. Information is filtered and distilled data. Filtering and distillation can also alter its actual meaning and natural state. Therefore, in this blog we discover some ways to ensure that we’re using business intelligence derived from the right information for making critical management decisions.