Last week, I had wonderful time attending meeting of small ISV (Independent Software Vendors). Several topics were discussed, but the one topic that caught my attention was the adoption of the third party SQL Server tools. There were around 100+ top level managers who take decision regarding what resources are needed for projects. I had a great time talking to them.
I have delivered a session on the subject “SQL Server – A Scalable Performance Database Platform“. Whenever I receive the right opportunity, it gives me great pleasure to talk about SQL Server. I have been working with SQL Server, and it is interesting to compare it with compete. I personally do not like to put down any compete technology; so I always make sure that I present a balanced view when I have an audience who has the knowledge of different technologies.
We had a very interesting round table discussion where we talked about SQL Server and its related technologies. What was very interesting is that only 8 out of 72 people voted that they use a third party tool for SQL Server. We found out the following reasons behind the rare use of the third party tool.
- Not supporting to India-oriented paper work (i.e. Purchase Order, Invoice, etc)
- Lack of local offices
- Lack of technical support locally
- No option to pay in local currency
What was interesting in whole discussion was that the reason of being expensive was placed as last option. Number one reason for why third party tools were not gaining acceptance in local Indian market was the improper understanding of the paperwork. I was very surprised because in this era of Internet and global flat world, the issue of the paper work turned out to be the first and top-most barrier for the acceptance of third party tools in India.
I just found this whole issue very interesting and decided to put them as a blog post here. Let me know if you are interested to know more about the meeting of my presented SQL session.
Reference: Pinal Dave (https://blog.sqlauthority.com)