The job that was never there is the hardest loss to explain. It came in messages from people who looked back and realised they had never quite had one.
SQL Server emergency? Email pinal@sqlauthority.com with URGENT in the subject line.
I Let AI Recommend SQL Server Indexes Across a Week of Queries
I let AI recommend SQL Server indexes across a week of queries, measured every number before and after, and the result was not the one I expected to write about.
Who Is Going to Do My Job Now?
Who is going to do my job now? An email asked me that at 4:41 this morning, from a man who gave sixteen years to one company and handed his laptop back.
Using Historical Data to Confirm Performance Improvements
Using historical data to confirm performance improvements turns a fast test into evidence the business can defend.
Full, Differential and Log Backups: A Practical Guide
Full, differential and log backups are easy to define and easy to get wrong at 2 AM. This animated guide shows which ones to restore, and in what order.
What AI Thinks a DBA Does All Day
What AI thinks a DBA does all day is a calm, orderly Tuesday, so I wrote down my actual Tuesday. Its day has six items, and mine has thirteen.
AI Bubble: I Hope It Pops
The AI bubble I hope will pop is the one I am standing inside, holding a book, a consulting practice, and the survival instincts of a cartoon coyote who has just looked down.
SQL Server slow? Let's fix it together in about four hours.
In my Comprehensive Database Performance Health Check, you share your screen, I guide you, and we fix your biggest performance troublemakers. No passwords. No remote access.
You keep every script, and the know-how to fix it yourself next time.
Want your whole team to learn it?
My Practical Workshop has no PowerPoint, just live demos. My AI Enablement Workshop shows your team where AI saves hours, and where it quietly costs them.
Over 400 customers have worked with me this way, and not one shared a password. See all consulting options.
Who We Are
Pinal Dave is an SQL Server Performance Tuning Expert and independent consultant with over 24 years of hands-on experience. He holds a Masters of Science degree and numerous database certifications.
Pinal has authored 19 books and 120 Pluralsight courses. To freely share his knowledge and help others build their expertise, Pinal has also written more than 5,800 database tech articles on his blog at https://blog.sqlauthority.com.
Pinal is also a CrossFit Level 1 Trainer (CF-L1) and CrossFit Level 2 Trainer (CF-L2).
Nupur Dave is a social media enthusiast and an independent consultant. She primarily focuses on the database domain, helping clients build short and long-term multi-channel campaigns to drive leads for their sales pipeline.
Shaivi Pinalkumar Dave is a book author and a women’s artistic gymnast.

