AI: Nobody’s in There is free to read at pinaldave.com if money is tight, and worth buying if you can. 30 deeply human essays on AI, love, and loss.
SQL Server emergency? Email pinal@sqlauthority.com with URGENT in the subject line.
AI: Nobody’s in There, and That Is Good News
AI: Nobody’s in There is 30 short, honest essays on judgment, learning, and work with AI. No hype, no doom, and why the empty machine is good news.
Database Performance Health Check: Six Months Slow, Fixed in 75 Minutes
Six months of slow SQL, fixed in 75 minutes. See what a database performance health check finds, and how one focused 4-hour session ends the guessing.
Data Quality and Observability: A Field Guide in Six Parts
Master data quality and observability in six parts: name the problem, rank the risk, define rules, place controls, monitor for drift, and respond calmly.
You Just Found Bad Data in Production. Now What?
Found bad data in production? Use this data incident response playbook: triage, contain, trace the source, fix, verify, tell people, and review calmly.
It Passed Every Test and Still Broke: Four Signals Validation Never Catches
Every test passed and the dashboard still broke. Here are four signals validation never catches: freshness, volume, schema drift, and distribution shift.
Where Should a Data Quality Check Live? Gates, Controls, and Quarantine
A check in the wrong place catches bad data too late. See where each data quality check belongs: ingestion, transformation, release gates, and quarantine.
SQL Server slow? Let's fix it together in about four hours.
In my Comprehensive Database Performance Health Check, you share your screen, I guide you, and we fix your biggest performance troublemakers. No passwords. No remote access.
You keep every script, and the know-how to fix it yourself next time.
Want your whole team to learn it?
My Practical Workshop has no PowerPoint, just live demos. My AI Enablement Workshop shows your team where AI saves hours, and where it quietly costs them.
Over 400 customers have worked with me this way, and not one shared a password. See all consulting options.
Who We Are
Pinal Dave is an SQL Server Performance Tuning Expert and independent consultant with over 24 years of hands-on experience. He holds a Masters of Science degree and numerous database certifications.
Pinal has authored 19 books and 125 Pluralsight courses. To freely share his knowledge and help others build their expertise, Pinal has also written more than 5,800 database tech articles on his blog at https://blog.sqlauthority.com.
Pinal is also a CrossFit Level 1 Trainer (CF-L1) and CrossFit Level 2 Trainer (CF-L2).
Nupur Dave is a social media enthusiast and an independent consultant. She primarily focuses on the database domain, helping clients build short and long-term multi-channel campaigns to drive leads for their sales pipeline.
Shaivi Pinalkumar Dave is a book author and a women’s artistic gymnast.

