I am attending The 2007 Marketing Innovation Summit in Las Vegas. It started on 5/6/2007 and will continue till 5/9/2007. Unica Corporation has arranged this conference.
The MIS 2007 Agenda includes:
- Case studies and best practices
- Sessions focused on Relationship Marketing, Internet Marketing and Marketing Operations
- Hands on “how to” sessions
- General sessions from distinguished industry experts
- A one-day Pre-Summit Affinium New User Workshop and Getting Prepared for Affinium Plan
- Post-Summit Hands-On Training
- Evening networking activities
In two days so far, I have learned a lot and have met many industry leaders. Talking about cutting edge technology and SQL Server at the Marketing Innovation Summit was a perfect environment for me. I was glad to meet couple of SQLAuthority.com readers also. It was fun to meet everybody. Tomorrow I am going to attend few more track sessions and I am sure they will be excellent as this ones.
Looking Back at the Marketing Innovation Summit
Reading this note years later makes me smile. I went to a marketing event as a database person, and at first I was not sure I belonged there. Very soon I saw that every campaign, every customer list and every report discussed in those sessions depended on good data sitting in a database somewhere. The marketing people and the database people were solving the same problem from two sides.
That trip taught me a simple habit I still follow. Go to events outside your own comfort zone. Listen to how people in other roles talk about their problems, because their problems become your next query. And when a reader walks up and says hello, stop and talk. Those short chats were the best part of the Marketing Innovation Summit for me.
Published by Pinal Dave on SQLAuthority. More of my work at pinaldave.com.
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