SQL SERVER – Introduction to Business Intelligence – Important Terms and Definitions

What is Business Intelligence

Business intelligence (BI) is a broad category of application programs and technologies for gathering, storing, analyzing, and providing access to data from various data sources, thus providing enterprise users with reliable and timely information and analysis for improved decision making. To put it simply, BI is an umbrella term that refers to an assortment of software applications for analyzing an organization’s raw data for intelligent decision making for business success. BI as a discipline includes a number of related activities, including decision support, data mining, online analytical processing (OLAP), querying and reporting, statistical analysis and forecasting.

1 What is Business Intelligence
2 Business Intelligence for Success
3 Business Intelligence Scenario
3.1 Revenues
3.2 Customer relationship management
3.3 Sales and marketing
4 Business Intelligence Terms

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Reference : Pinal Dave (https://blog.sqlauthority.com)