Comments on: SQL SERVER – Why Do We Need Master Data Management – Importance and Significance of Master Data Management (MDM) http://blog.sqlauthority.com/2012/09/11/sql-server-why-do-we-need-master-data-management-importance-and-significance-of-master-data-management-mdm/ Personal Notes of Pinal Dave Sat, 25 May 2013 01:31:40 +0000 hourly 1 http://wordpress.com/ By: SQLAuthority News – Download Whitepaper – Cleanse and Match Master Data by Using EIM « SQL Server Journey with SQL Authority http://blog.sqlauthority.com/2012/09/11/sql-server-why-do-we-need-master-data-management-importance-and-significance-of-master-data-management-mdm/#comment-404282 Sun, 06 Jan 2013 01:31:04 +0000 http://blog.sqlauthority.com/?p=20678#comment-404282 [...] Why Do We Need Master Data Management: MDM was hailed as a major improvement for business intelligence. MDM comes into play because it will comb through these mountains of data and make sure that all the information is consistent, accurate, and all placed in one database so that employees don’t have to search high and low and waste their time. [...]

]]> By: Marc Jellinek http://blog.sqlauthority.com/2012/09/11/sql-server-why-do-we-need-master-data-management-importance-and-significance-of-master-data-management-mdm/#comment-342951 Tue, 11 Sep 2012 20:58:22 +0000 http://blog.sqlauthority.com/?p=20678#comment-342951 I’m not sure I understand your address book example or how MDM would help.

When I do MDM/DQS presentations, I use a similar analogy using my own name:

I’ve run across 26 common misspellings of my name (Marc Jellinek)

First Name:
Mark
March
Marck

Last Name:
Jelinek
Jelineck
Jellineck
Jelliner
Jeliner
Jellyneck
etc.

What does this mean?

It means that a customer service representative will have trouble looking up my records based on my name; leading to customer dissatisfaction, duplication of effort and inefficient call center operations.

It means a cube with a customer dimension, where I am a customer, will have 27 different customers that actually represent 1 customer (me!)

It means that any measures or KPIs that involve customer counts (average revenue per customer, customer count per geography [or some other segmentation]) will be wrong.

It means that any decisions based on this analytic data will now be suspect and have unexpected outcomes.

Master Data Management can prevent or correct these outcomes, and when used with Data Quality Services, can proactively detect and correct issues.

]]> By: Md. Masud iqbal http://blog.sqlauthority.com/2012/09/11/sql-server-why-do-we-need-master-data-management-importance-and-significance-of-master-data-management-mdm/#comment-342728 Tue, 11 Sep 2012 04:43:48 +0000 http://blog.sqlauthority.com/?p=20678#comment-342728 how can i implement MDM in my project. can u please give an example step by step so that i can continue MDM learning.

]]> By: Manish http://blog.sqlauthority.com/2012/09/11/sql-server-why-do-we-need-master-data-management-importance-and-significance-of-master-data-management-mdm/#comment-342706 Tue, 11 Sep 2012 02:55:12 +0000 http://blog.sqlauthority.com/?p=20678#comment-342706 What an excellent way of explaining the MDM, thanks Pinal, you are a blessing for the SQL Server community.

Thanks
Manish

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